InsiderTrusted™ · Healthcare Advocacy
You shouldn’t have to fight your insurance company alone.
Baba pairs you with a human healthcare advocate — averaging 27+ years of experience — who appeals denials, disputes bills, untangles prior authorizations, and coordinates care. Advocates from Baba are covered by Medicare; most people pay nothing out of pocket, and any cost-sharing is explained clearly before anything starts.
“I teach the rules. But when you’re sick, or caring for someone who is, you don’t need another rule — you need a person who runs the rules for you. That’s what an advocate does, and it’s why Baba earned the badge.”
— Kwame Kuadey, The Benefits Insider™
Why they wear the badge
Why Baba is InsiderTrusted™
The math says fight back
KFF’s analysis of 2024 data: Medicare Advantage insurers denied 4.1 million prior-auth requests, only 11.5% of denials were appealed — and 80.7% of appeals were partly or fully overturned. Most people who fight, win.
Covered by Medicare
Advocates from Baba are covered by Medicare. Most people pay nothing out of pocket — and any cost-sharing is explained clearly before anything starts.
Not selling you anything
Baba is not an insurance company — it never sells or switches plans — and it’s not a government program. Advocates work for you, not a carrier.
Before you decide
The catch — stated plainly
Baba’s advocates are covered by Medicare, but coverage can depend on your situation — ask them to confirm yours up front (they will, before anything starts). Baba is not affiliated with Medicare or any government agency, and caregivers can enroll a parent or spouse.
What happens next
How it works
- Reach out — about two minutes, no obligation.
- Tell your advocate what’s wrong: a denial, a bill, a prior-auth maze, too many moving pieces.
- Your advocate confirms coverage and any cost-sharing clearly, before anything starts.
- They do the fighting — appeals, phone calls, paperwork — and explain everything in plain English.
You’ve learned the rules. Let someone run them for you.
Denials, bills, prior auths, care coordination — handled by a human advocate with decades of experience.