Partner with Benefits Insider
Access the audience that only acts on trust.
Older adults who are active online are a skeptical group by default — because they’ve spent years being targeted by scams, spam, and pitches dressed up as help. They’ve learned to tune out anything that looks like an ad. Trust is the only currency that converts here, and we’ve spent years earning it with free education: verified numbers, plain English, no panic. When we introduce a partner, our audience listens the way you’d listen to a friend who’s done the homework.
Proven results
Nearly 1 in 5 leads became enrolled members
Affiliate marketing integration · Feb – Sep 2025
“Benefits Insider’s trusted relationship with their audience delivered exceptional results for our Medicare Advantage enrollment campaigns. Their educational approach translated into high-quality leads with nearly 1 in 5 converting to enrolled members.”— Kevin @ Chapter Medicare
Who’s watching
An audience actively making financial decisions
88.9% of viewers are 55 or older.
Audience facts
- 94.7% U.S.-based
- 55.4% women · 44.5% men
- 4:04 average view duration
- 10,810+ SMS subscribers · 5,380+ email
Very high shopping intent
The difference
You’re not buying an ad slot.
Any creator can sell you a clean ad read. That’s one and done. This is being woven into the brand our audience already trusts — your story told by Kwame across six surfaces over a campaign, so you stop being an interruption and start being a recommendation. The results compound.
And we don’t spend that trust carelessly. We vet every partner, we say the catch out loud, and we turn companies down. That’s exactly why a yes from us is worth something.
One campaign, six surfaces
Where your story gets told
YouTube long-form
Integrated segments inside the videos this audience already trusts — placed after value, never pre-roll.
Shorts & Reels
Story-driven short-form across YouTube, TikTok, and Facebook — where the reach numbers live.
Retirement Navigator podcast
Host-read integration in the show built for morning walks and commutes.
The Daily 3 newsletter
Placement in the daily brief our most engaged readers open on purpose.
Direct text list
10,810+ subscribers who asked us to text them — the channel ads can’t buy.
Social & community
Facebook cards, group discussion, and the Skool community where questions get asked by name.
What you earn
A permanent place on our InsiderTrusted™ page
Campaigns end. The listing doesn’t. Partners who pass vetting are listed on our public InsiderTrusted™ partners page — the page our audience checks when they’re asking “who can I actually trust?” — and licensed to display the badge on their own site and materials.
Your company, listed here
A dedicated partner page on our domain: your vetting answers, how you’re paid, what you solve — endorsed in Kwame’s own words.
The InsiderTrusted™ badgeDisplayed on your site the way our audience sees it on ours. Granted per category, monitored continuously — and revocable, which is why it means something.
How it works
The path to the badge
Start the conversation
Tell us what you do, who it’s for, and how you make money. That last one isn’t small talk — it’s question one of vetting.
Get vetted
We check pricing clarity, marketing claims, what happens to a bad-fit customer, and whether you’ll let us say the catch out loud. Not everyone passes.
Run the campaign
Your story, told by Kwame across the six touchpoints over weeks — not a one-off read. FTC disclosure on every placement, always.
Earn the listing
Pass vetting, serve our audience well, and you’re on the InsiderTrusted™ page with a dedicated partner page and the badge for your own site — for as long as you keep earning it.
In good company
Current InsiderTrusted™ partners
Medicare advisory · Healthcare advocacy · Daily check-in safety · Home security — see how we present them to our audience →
Serve this audience the right way?
Tell us about your company and we’ll send the full rate card — audience data, packages, and the case study. Response within 24–48 hours. If the fit isn’t real, we’ll tell you that plainly too.