Legal · Disclosure
Advertising & Affiliate Policy
How we make money, and the limits we put on it. Last updated: August 12, 2026.
Our policy
Benefits Insider is free because partners and affiliates pay us. That money buys distribution. It never buys our recommendation, and it never changes what we teach.
The four ways we earn
1. InsiderTrusted™ partners
Companies we have vetted and recommend by name. They compensate us — through sponsorship, referral fees, or affiliate commissions — and every partner page says so plainly. See how InsiderTrusted™ works.
2. Affiliate links
Household services our audience already uses, where we’ve joined a referral program. If you sign up through our link we may earn a commission at no additional cost to you. These carry no badge and no vetting claim — see Insider Recommends.
3. Our own products
Books, guides, toolkits, and our membership community. We tell you when something is ours.
4. Sponsored content
Occasionally a video or newsletter segment is paid. It is labeled as sponsored or an ad, spoken aloud in video, and marked with the platform’s paid-promotion disclosure.
What money does not buy
- It doesn’t buy the badge. InsiderTrusted™ is earned through vetting, monitored continuously, and revocable.
- It doesn’t buy editorial control. No partner reviews, approves, or edits our educational content.
- It doesn’t buy silence about the downside. Every partner and affiliate page states the catch — the honest drawback — including when a free or cheaper path exists.
- It doesn’t buy a recommendation we don’t believe. We turn companies down, and we remove partners who stop serving our audience well.
How we disclose
- On the page — a disclosure box on every partner and affiliate page.
- In video — spoken partner language plus the platform’s paid-promotion toggle.
- In email — labeled in the message itself.
- Site-wide — in the footer disclaimer on every page.
This follows the FTC’s Endorsement Guides. If you ever find a paid relationship on this site that isn’t disclosed, tell us and we’ll fix it the same day.
How we choose partners
Before a company gets near our audience we ask how they make money, what happens to a customer who is a bad fit, whether their pricing is clear, and whether they’ll let us state the catch out loud. Most companies that approach us do not make it.
Advertising we don’t accept
- Anything implying government affiliation or using official seals.
- Products marketed with fear, urgency, or “you’re owed money” framing.
- Services that charge for something available free from a government agency, without saying so.
- Companies that won’t disclose their compensation model.
Questions
hello@benefitsinsider.co — including if you think we got a call wrong.